What is the easiest way to write conversationally? It is using contractions. Fusing two words together so they are easier to read. Because, if there is one thing you will notice about this paragraph, it is what happens when you do not use contractions. It feels more formal, like a robot is talking. Now read this same paragraph with contractions. What's the easiest way to write conversationally? It's using contractions. Fusing two words together so they're easier to read. Because, if there's one thing you'll notice about the first paragraph, it's what happens when you don't use contractions. It feels more formal, like a robot's talking. Eight apostrophes... that's all it took to switch from corporate drone to relaxed and friendly. Give it a whirl in your posts today. #Copywriting #ContentWriting #Contractions
My brother told me 20-some years ago, when I was writing him letters when he was in the military, that I he liked that I write just like I talk. Still one of the highest compliments I've ever received.
My English teacher would be spinning in his grave, Dave. Not because of the contractions but because of the sentence construction. However, you're totally correct. We do not speak formally. Why should we write in such a stilted manner?
This makes sense a lot, Dave! Thank you so much for sharing! Will make sure I'll apply this more frequently in my copy!
As someone who likes reading literature, it was hard for me to un-learn all those formalities. "Scannability," not "poetry!"
Very insightful
The only way to talk to people. 🙌
Sales Director at eFormosaShop
3yInteresting!!!!