Carrie Rose

I read this response from the UK's Affiliate Performance Marketing Association website recently, about the ICO's call for views on Consent to Pay. It made for an interesting read and is something affiliate marketers really do need to keep abreast of as privacy and consent changes are taking place at different levels around the world. Take a look at the overall response here and let me know what are your thoughts? https://lnkd.in/gi9RR9Pw

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It's BONUS day in the Summer of SEO. (for those that signed up before it kicked off anyway - don't worry you can still get in) Talk about saving the best 'til last as they say. SEO insights that break the mould, that don't fit in the traditional pillars we create for ourselves in SEO. Advice that goes beyond best practice, that gives you a genuine edge over your competition. This could be my favourite day. Insights from: Grace Frohlich, Piotr (Peter) Olesson, Sarah Chaya Presch, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, JP Garbaccio Sponsored by one of my new favourite tools: Content Raptor Want in? Check out the link in the comments.

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Have you ever had an unsolicited direct email from someone offering a free 'SEO audit', or you've been offered one from an agency in what feels like an attempt to open a door for a future sale opportunity? If so, then my latest article on my website is probably for you! Within my guide, I explain the differences between free & bespoke SEO audits, how free audits can do more harm than good, and 10 reasons why you should almost always get a bespoke SEO audit. #SEO #SEOAudit #Marketing #OnlineMarketing #SearchEngineOptimisation https://lnkd.in/eUZWwvhv

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**A disastrous client project & its fallout** I'm thrilled to announce that our latest podcast episode featuring Matt Saunders is now live! Matt has built a community of over 15,000 freelancers and creatives, and has founded multi-digital agencies. Tune in to hear Matt's inspiring journey from overcoming fear to embracing purpose in business. With over 15 years of experience in digital marketing, Matt shares valuable insights and practical strategies to help you unlock your entrepreneurial potential. In this episode, you'll discover: Overcoming Fear: Learn how Matt conquered his fear of failure and took positive risks to stimulate growth in his business journey. Infusing Purpose: Explore the importance of infusing purpose into your business and how it can lead to mindset shifts towards abundance and growth. Unlocking Potential: Don’t overthink about launching a business, you’ll never feel fully prepared! Matt advises ‘start before you’re ready’. Whether you're just starting out on your entrepreneurial journey or looking to take your business to the next level, this episode is packed with valuable insights and inspiration to help you achieve your goals. Listen now on all podcast platforms and Youtube. Links below

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Hello fellow #brightonseo attendees, hope you are all looking forward to next week as much as me? I will be on the Site Clinics Panel on Thursday at 11.10am, https://lnkd.in/envXVqrq along with Tom Capper, Claire Carlile and Sally R. so if you think it might be handy to have four experienced SEOs have a look over your site to give you some tips to fix any SEO problems do submit your site directly to Claire Carlile and we'll pick a few of the most interesting looking for some live SEO triage.

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There's a new episode of the brightonSEO Internet Marketing Podcast and it features myself and the brilliant Zoe Burke! We chatted to Kelvin Newman about content success - something we both spoke about at last week's conference! We discuss measurement, personas, economic pressures, the underrated value of your customer service team when looking for content ideas, and why adaptation is important when catering for diverse audiences. As always, I'll pop a link to it in the comments below!

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You'll have hheard or read me saying this before but...Search Engine Optimisation (SEO) is the backbone of a strong online presence. In the UK, where businesses face fierce competition, effective SEO can mean the difference between thriving and fading into obscurity. At Peak District SEO, we specialise in providing expert SEO and PPC solutions tailored to your unique business needs. Whether you’re a local shop or a national brand, our UK SEO specialists are here to drive your success. --What is SEO and Why Does it Matter?-- SEO, or Search Engine Optimisation, is the process of improving a website’s visibility on search engine results pages (SERPs). By optimising your site’s content, structure, and technical aspects, you can attract organic traffic, boost brand awareness, and achieve better rankings. For businesses operating in the UK, investing in SEO consultancy services ensures that you stay ahead of your competitors and meet the ever-changing demands of search engine algorithms. Read more.. https://lnkd.in/ecvrxVmw

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Can this strategy get a new website out of Google's sandbox? Our client launched a brand new website and needed digital PR to gain visibility We ran a campaign that landed impressive links in: ⮑Express (DR89) ⮑Wales Online (DR82) ⮑ Chronicle Live (DR79) ...and many more. Why was this important? We positioned them as an expert in their niche and provided highly authoritative, trustworthy links back to their website. The result? The site popped up and to the right, gaining significant visibility in a very short period of time. Of course it helps that the client published 70 pages of awesome well-optimized content too 💪 Has anyone else tried this? Let me know in the comments below. ➡️ Follow Richard Edwards for daily SEO tips. P.S. Repost this if you found it helpful ♻️

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The Dangers of Half Price Digital PR. Over the last few weeks I'm hearing of more Digital PR agencies who are buying links. There's a reason for this. They've over promised and over sold. To win work they offered a link KPI that was simply not feasible. And they sold at a low price to increase sales. The result, you get some links, you get some digital PR, you don't get the results you want. This is watered down Digital PR. But, this is largely due to the demands of SEOs. They want too many links at almost sky high domains. Digital PR is link earning, not link buying. Brand mentions are the backlinks of the future. Fame is a superpower. PRs know this. SEOs are often convergent thinkers. They look at a problem and arrive at a single solution. "We need authority, so therefore we need links. More links is best". Divergent thinking applied to SEO is more nuanced. "We need authority, therefore we need links but also, we need to tell people we exist and that we are experts in (category)." This requires a more rounded views on KPIs for digital PR. Relevance, links, reach. So, why does this matter? Well, performance. All that's going to happen in the coming months is a lack of results. Paying a premium for paid links is not digital PR. Nor will it get you the results you want.

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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Have you heard the exciting news? LOCALiQ_UK was awarded ‘SEO Agency of the Year’ at the 2024 UK Agency Awards! 🎉 This achievement wouldn’t be possible without the trust of local businesses like yours. Thank you! 😊 If you want to increase your rankings in search engines, get more traffic, leads, and sales download a free SEO report for your business today 👇 https://hubs.li/Q02XGp_00 #LOCALiQUK #SEO #DigitalAdvertising

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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SEO content writing is a bit like hosting a proper British dinner party. You want your guests (readers) to feel welcome and stay for pudding, not dash off after the starter! 🍽️ Here's the thing: You can spend ages faffing about with keywords and meta descriptions (vital stuff, mind you), but if your content reads like a robot's had a go at Shakespeare, your visitors will scarper faster than a banker at bonus time. The secret sauce? Write like you're having a chinwag with your ideal client over a cuppa. Yes, the technical bits matter - they're your invitation to Google's party, after all. But it's the conversational tone that keeps leads hanging about, reading more, and ultimately picking up the phone. Remember: Your website isn't the Yellow Pages (showing my age there). It's your digital shop window, and every word should feel as welcoming as a warm pub on a rainy day. Ready to transform your website content from corporate waffle to lead-generating gold? Let's chat about making your SEO work harder while keeping your readers thoroughly engaged. Drop a comment below or DM me for a free 30-minute content strategy session! ☕ #DigitalMarketing #SEOTips #ContentStrategy #LeadGeneration

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Write blog posts that bring customers to your door! Discover tips to craft blog content that attracts Teesside customers. #Blogging #ContentMarketing #Teesside https://lnkd.in/eA3zMu4S

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